Undoubtedly, online marketing is hard. In the digital world, the speed of technology and adoption presents unique challenges for businesses. Every entrepreneur knows how critical it is to promote their businesses online to increase visibility, reach their target audience and generate leads.


Before the Internet era, small businesses had only a couple of product marketing options to choose from. Nowadays there is a vast range of opportunities out there on the Web, all you need to do is just to decide which will suit you best.


So, here some ways you can market your business online which won’t cost you a fortune.

Start a Blog

Potential users, as well as Google like great and informative posts and the best way to share your interesting pieces of content, is blogging. Producing and publishing different articles, videos, infographics, presentations make an expert in your sphere and drive lots of traffic to your blog. Note that when it comes to blogging, consistency is crucially important. So, it’s better to create a calendar for planning and releasing the material.

Create the Interactive Content

Clearly, that build a blog and posting there a high-quality content is a great way to promote your business. But why not to dig deeper and have fun while creating an interactive content? Let’s face it, barely everyone can’t resist the possibility to take part in a clever internet quiz. With quizzes and surveys where the users have to share their results on social media, the business owner can easily expand their brand visibility and popularity.

Listing in Online Directories

Usually, the potential clients search for vendors in popular business directories. Google, Bing, Yahoo, Yelp, and others all have online directories for businesses. By listing your company in these directories, your business will show up in certain search results – particularly if someone is looking for a local business.

Provide Your Company with the Face

Such CEOs as Bill Gates, Elon Musk, Steve Jobs are inseparably bound with their businesses. Clients feel like they know them personally and express their loyalty to these Microsoft, Tesla, and Apple brands. Thus, implementing live videos into your marketing strategy can humanize you and your company. And as the result, your customers are more likely to become repeat customers.

Use LinkedIn Groups to Grow Your Network

LinkedIn groups are an excellent method for connecting with people related to your industry to distribute your information. It is possible to promote your product or service via LinkedIn groups as long as it doesn’t look and sound like a spam. LinkedIn is a great place to connect with prospecting clients, form new partnerships, or just to do general online networking.

Showcase Your Product on Youtube

Video marketing is an effective method to advertise your business and such tool as Youtube lets you do this for free. You can create different types of videos: general introductory video, tutorials, how-to videos, etc. By promoting your business via Youtube, your potential customers have an opportunity to connect with your company and learn about your offers.

Optimize Your Website for Search Engines

In most cases, the very first thing people do when planning to make a purchase is to search for a product or service on Google. Thus, it’s extremely significant to be found in the search engine results and for this, you need to perform a website optimization.


Make sure you follow all the best practices if you want your website to come up on the first page for as many keyword search phrases as possible.


WordPress CMS is considered to be one of the best platforms for SEO. With its SEO Yoast plugin, it is easy to customize your site and become visible on Google and other search engines.


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