HubSpot is not only a content management system, but rather a content optimization solution that enables its users to do more with the content they publish. Tying the content into a full-funnel marketing system, HubSpot optimizes it for search, adjusts to mobile, and even allows to tailor the website to different visitors.
The interface of the platform is clean, clear, free of distractions and generally very intuitive and nice to use. There’s also a pool of tools, both for developing and testing, and for different levels of technical experience (newbies and pro).